Jai Stone
Award-Winning Brand Strategist

Jai Stone is an award-winning brand strategist and social media superhero with over 50k online followers. Her client list includes corporations such as The Coca-Cola Company, NASCAR and Turner Broadcasting System, as well as a number of high-profile entrepreneurs. 
 
Ms. Stone is a highly requested, saucy speaker, courageous content creator and two-time best-selling author. Her thought-provoking content and stories have been featured on Forbes, BET, Huffington Post, ESPN, Black Enterprise and Essence Magazine. 
 
As the creator of Game ChangHER Summit, an Atlanta-based event, Ms. Stone designed this hands-on, cutting-edge business conference to help attendees grow their business, their brand—and their bank account. 

How do you define tech?

Tech is anything that makes life on-the-go possible. From mobile devices to portable personal assistants, technology is designed to keep us moving, mobile and connected.

What is your digital space claim to fame?

I’m an online content creator who made my debut as a blogger. As soon as I evolved to video content, my brand grew rapidly. It was live streamed content that catapulted me into the social media superhero stratosphere. My content has been featured on Essence, BET, ESPN, Black Enterprise, Huffington Post, HuffPost Live, Madame Noire, and more. I’m not trying to brag. I just want people to know what is possible if you put yourself out there.

The revolution will not be televised. It goes live on which social media/digital platform—and why?

For decades, big media has controlled the narrative and decided what America is allowed to see or believe. Now, the power of the raw truth is at the fingertips of anyone with a mobile device. People are tired of feeling unheard; society is tired of sitting in silence and mankind will no longer mumble or mutter about injustice. We will simply “go live” and let the world see and translate the narrative in real time.

Is the digital landscape the new civil rights frontier?

The new symbol of civil rights is the hashtag. Digital and social media give us the ability to mobilize a worldwide movement right from our mobile devices. A click and a cool hashtag can draw crowds to venues or galvanize them to take a stand for their beliefs. Digital movements are a thing, and the hashtag connects all those who care about that thing together.

What is the next big thing in branding?

Video has been big for a while and I think most Black people were late to the game. Streaming video content series will be the next big way to leverage your brand. We are quickly approaching a time when the only way to gain visibility with your brand is through video content. So why not create a series that allows your audience to consistently tune in to your brand and your message?